🔥 Limited launch offer — first month of Pro for £1, or 50% off Premium Coaching. View offer
Whole-food meal prep flat lay
Plans & Pricing

One platform. Three ways to hit your goals.

Start free and track everything yourself, unlock deeper analytics, or let us build your weekly meal plan for you. We listen, we guide, we empower and we deliver.

No card required for Free Cancel anytime Real food, real results

Choose your plan

Upgrade, downgrade or cancel at any time. Every plan includes the full food database.

Free

Everything you need to start tracking.

£0forever
  • Personalised macro calculator with presets
  • 50+ whole-food database + barcode scanner
  • Daily meal logging & hydration tracker
  • Weekly meal planner with shopping lists
  • Recipe library with dietary filters
  • Body measurements & weight log
  • Logging streaks & daily dashboard
  • Smart accountability nudges when you slip

Pro

Deeper insight, full history, progress photos.

£9.99/ month
  • Everything in Free, plus:
  • Unlimited progress photos & before/after slider
  • Full progress analytics & trend charts
  • Goal projection timeline & countdown
  • Shareable branded progress cards
  • CSV / PDF export of meal logs
  • AI nutrition coach insights
  • 7-day food journal overview
Best Value

Premium Coaching

Done-for-you personalised weekly plans.

£28.99/ month
  • Everything in Pro, plus:
  • AI photo meal recognition — snap & log
  • Tell Us What You Have Eaten — type it, AI logs it
  • Tell Us What You Have Eaten — speak it, AI logs it
  • "What's in my fridge?" recipe creator + AI generator
  • Personalised 7-day meal plan generated for you
  • Auto-added to your meal tracker each week
  • Weekly check-in — plan adjusts to your results
  • Plan emailed as branded PDF + shopping list
  • Priority support from the Absolute team

Prices shown in GBP. Premium Coaching is a managed subscription — your plan is reviewed and adjusted every week from your check-in results.

Built for results

See exactly what you get

From your first macro calculation to a fully managed weekly plan — the whole journey lives inside Absolute.

Personalised Macro Calculator

Targets tailored to your body, activity and goal — with one-tap Fat Loss, Maintenance and Clean Bulk presets.

Sign up to try it
Your Daily Targets
Fat Loss
2,100
kcal · Calories
175
g · Protein
190
g · Carbs
Fat LossMaintenanceClean Bulk

Barcode & Food Search

Scan any product barcode or search millions of items via Open Food Facts. Edit the weight, the macros recalculate instantly.

Sign up to try it
Today's Log1,340 / 2,100 kcal
Greek Yogurt & Berries
320 kcal · 28g protein
Grilled Chicken Bowl
540 kcal · 45g protein
Salmon & Veg
480 kcal · 38g protein

AI Photo Meal Recognition

Premium

Snap a photo of your meal and AI identifies the food and estimates the macros for you — no searching, no guessing.

Get Premium
Snap & log
AI Vision
Grilled chicken
220 kcal · 38g protein
Brown rice
180 kcal · 4g protein
Detected automatically · tap to confirm

Tell Us What You Have Eaten

Premium

Just type what you ate in plain words — "2 eggs, toast and a coffee" — and AI breaks it into foods and logs the macros for you instantly.

Get Premium
Tell us what you have eaten
AI
2 eggs, 2 slices of toast and a coffee
Eggs
2 medium
140 kcal · P 12g
Toast
2 slices
160 kcal · P 6g
Coffee
1 cup
5 kcal · P 0g
Log it for me
Plain words → foods + macros, instantly

Tell Us What You Have Eaten

Premium

Tap the mic and just speak your meal out loud — AI transcribes your voice and logs the foods and macros for you. Hands-free logging, perfect for busy days.

Get Premium
Tell us what you have eaten
AI Voice
Listening…
"I had two eggs, two slices of toast and a coffee"
Eggs
2 medium
140 kcal · P 12g
Toast
2 slices
160 kcal · P 6g
Coffee
1 cup
5 kcal · P 0g
Log my meal
Speak it → foods + macros, hands-free

Smart Meal Planning

Plan your whole week, auto-generate a shopping list, and filter 36+ recipes by Keto, Vegan, High-Protein and more.

Sign up to try it
Week Plan
Shopping list ready
M
T
W
T
F
S
S
21 meals planned · 1 shopping list

"What's in my fridge?" Recipe Creator

Premium

Tick the ingredients you already have and we'll surface matching recipes — or let AI invent a brand-new one from what's on your shelf.

Get Premium
What's in my fridge?
3 matched
ChickenEggsSpinachRicePeppers
Spinach & Pepper Chicken Skillet
410 kcal · 38g protein · 25 min
High-ProteinLow-Carb
Generated from your ingredients

Hydration & Streaks

Track daily water intake with quick-add buttons, build logging streaks, and stay accountable every single day.

Sign up to try it
70%
Hydration
1.75 / 2.5 L today
+250ml+500ml

Progress Analytics

Visualise weight, measurements and macro adherence over time — the full recomposition picture at a glance.

Sign up to try it
Weight Trend-3.2 kg
Week 1Today

Goal Projection Timeline

See exactly when you'll hit your target weight at your current rate — a visual countdown that keeps you motivated.

Sign up to try it
Goal Projection
On track
Target hit by
March 14
at your current rate · 142 days
NowTarget

Shareable Progress Cards

Generate branded before/after and streak graphics to post to your socials — celebrate wins and spread the word.

Sign up to try it
Share your progress
Branded
Absolute12-week streak
-6.4 kg
total weight lost
SaveShareStory
Post to socials — free marketing for you

7-Day Food Journal

Review your last week of eating at a glance — daily totals, averages, and macro breakdown to spot patterns fast.

Sign up to try it
Today's Log1,340 / 2,100 kcal
Greek Yogurt & Berries
320 kcal · 28g protein
Grilled Chicken Bowl
540 kcal · 45g protein
Salmon & Veg
480 kcal · 38g protein

Smart Accountability Nudges

Slip on logging? The platform notices and nudges you back — escalating from a gentle reminder to an urgent push the longer you're away, so you never quietly fall off track.

Sign up to try it
Accountability nudge
Smart
Stay on track today
fat loss

You haven't logged any meals today. Consistency is what moves the needle — log your meals to keep your goal projection accurate.

Log a meal Add weigh-in
Escalates the longer you're away

Done-For-You Coaching

Premium

Tell us your goal and we generate a personalised 7-day plan, add it to your tracker, and adjust it weekly from your check-ins.

Get Premium
Your 7-Day Plan
Auto-added
Day 1 · High-protein cut
Day 2 · Lower carb
Day 3 · Refeed
Weekly check-in adjusts your plan

Why members choose Absolute

One account, every tool, zero guesswork. Here's what you actually get.

Know your numbers

Macro targets built for your body and goal — not a generic chart.

Log in seconds

Scan a barcode, snap a photo, or search — logging takes under a minute.

See your progress

Weight, measurements, photos and trends — the full recomposition picture.

Stay accountable

Streaks, hydration, weekly check-ins and a coach that adjusts for you.

50+
Whole foods in database
36+
Recipes with dietary filters
7-day
Plans auto-added to tracker
£0
To start, no card needed
Checking nutrition progress in the kitchen

Real food. Real accountability. Real results.

Every tool you need to stay on track — built around whole foods, your goals, and your weekly progress.

Precision Nutrition

Personalised macro targets tailored to your body, activity and goals.

Whole-Food Tracking

Log from a 50+ database, scan barcodes, plan your week with auto shopping lists.

Track Every Result

Weight, body measurements, photos and trends — the full recomposition picture.

Ready to start your transformation?

Create your free account in under a minute. No credit card, no commitment — just real food and real results.